How to Publish a Financial Services Newsletter

Savvy finance services marketers rely on staying on top of the mind with their prospects. The best tool for this is a smartly written newsletter. Newsletters are an excellent strategy because they establish your credibility and are often kept for reference by your prospects.

In this short article, we'll discuss how to find relevant content for your newsletter, the best way to publish it and most importantly how to convert your newsletter readers into active clients.

Where Do I Get Content?

Since your newsletter is meant to educate your prospects about your services, much of your content can be repurposed from your current marketing materials. Also, take a moment to brainstorm topics that speak to your customers core problem. List these topics and create a brief outline for each of them. If you feel comfortable with your writing skills you can flesh out these topics as separate articles. If your not a writer consider using one of the online freelance sites to find a dependable writer to turn your content into newsletter articles.

Should I Email It or Mail It?

This decision depends on your budget. I prefer email because it is fast and inexpensive. Once you've established a process, you can publish a monthly email newsletter for less than $100/month, less if you write the newsletter content yourself.

On the other hand, printed newsletters have higher perceived value with your prospects. They are also less likely to be ignored by your prospect. In the finance services field, printed newsletters generally perform better than email. However, I recommend you test and evaluate the effectiveness of your newsletter before making a final decision.

How Do I Convert Readers into Clients

This is where the rubber meets the road. While educating your prospects is wonderful, your newsletter still must pay its own way. You should carefully consider how to turn your readers into hot leads from the onset.

One simple but effective strategy is to consistently lead of each newsletter with a Free Consultation offer. Another proven tactic is to include a call-to-action in your "Author Byline" to contact you for a Free Consultation.

When a prospect requests a free consultation, be sure to ask them if they receive your newsletter. This will give you an idea of how the effectiveness of your newsletter.

Getting Started

Publishing a newsletter can feel daunting at first. However the payoff is high and the work involved can be easily outsourced. The important part is to get started. The financial services professional with a consistent, well-crafted newsletter will have an important and lucrative competitive advantage in any market.

Article Source: http://EzineArticles.com/?expert=Stanford_Smith

Get Your Financial Services Website Ready For the Search Engines

Although Finance Services is very competitive online, there are still opportunities to move your business to the front page of the search engines. The key to success is to narrow your focus and compete aggressively for targeted "long tail terms". We'll discuss 3 Easy Strategies to quickly get you ranking for profitable terms:

· Go Local

Incredibly, many businesses still are trying to compete for broad and general terms leaving local keyphrases uncontested. If you are looking for local financial services clients then optimize your website for terms that include your city or state name. Your web page title and description are great spots to put geographical terms.

· Focus on a Niche Service

Look at your service mix and focus on optimizing your website for specialized services. Instead of competing for 401K, try competing for "New Job 401K", or "401K Transfer". If you have trouble deciding on which service to focus on then select the "entry" service that is a good introduction to your overall service mix.

· Simplify Your Site:

Many finance services sites are a hodge-podge of services without clear focus. As a result, the search engines are confused and rank the website poorly. Take a look at your site and search for opportunities to focus its content around a single theme. Simplifying your site's navigation makes it easier for search engines to understand how to rank your website.

The Search Engine game is tough but it's hard to ignore the free traffic potential offered by the search engines. The key to winning the search game is picking the right keyword battles.

Look for opportunities to compete for terms that are overlooked by your competition. Rely on specific keyphrases that describe your services but have low competition online. In the end, a patient and focused strategy is the best way to steadily move your rankings up.

Article Source: http://EzineArticles.com/?expert=Stanford_Smith