The Biggest Marketing Tool in Wedding Photography Business

There are many ways to advertise your upcoming new business in photography, but there is nothing that beats Online Marketing.

Here are only a few reasons why not having an online presence is a very bad move in the photography business.

• Most of the brides start their search by looking on internet.
• Most of the time people will search for your business online even if they are discussing with you offline.
• Your competitors are already having a website and can advertise on your business name too.
• A business without a website raises eyebrows.
• New generation brides and grooms are much more internet savvy and want similar vendors.

Having highlighted the negatives, let me tell you some of the benefits of having a website in this particular business.

• You will have your own internet based business, as well as an official business email (not a free email like yahoo or gmail).
• You can put your entire portfolio online. This can include your best pictures, wedding albums of past clients. You can also create online slideshows with music effects to look way better.
• You can use free online marketing ideas like joining community sites, blogging and interaction in forums. You will build more contacts that will bring you additional revenue.
• You can utilize paid online marketing options like Google Adwords or banner advertising to drive more clients to your website.
• You can list your business on online yellow pages and directories. Some of these options are free and will bring you more clients and recognition.
• You can list yourself on online maps and local listings that are gaining prominence with GPRS enabled devices and search engines.

Those are some of the key benefits. However, there is something more that makes websites the biggest marketing tool to wedding photographers. The key to this marketing strategy lies in the fact that wedding photography business is still predominantly a local business. Most of your clients will come from your area and city. Most of the photographer's don't like to travel either. As such it is quite easy to find your clients. But on Internet this is even more easier. Modern online advertising technology allows you to pick clients from a very specific location down to the block level. This means that you can show your advertisement to people who are living close by. Also, certain online agencies allow you to pick people based on demographics, so your advertisement can be shown only to people of right gender or age. Think of it this way, you can place your ad right before prospective brides looking for a wedding photographer. No other tool available there allows you to so precisely pin point your prospects and show them with the right advertisement. You can only imagine the response rate such a strategy will generate.

If you haven't already done so, get a website now. I also recommend you to learn more of internet based wedding photography marketing strategies. Nick Smith's e-book Digital Wedding Secrets has some amazing wedding photography business ideas. He is also providing readymade website and hosting for your wedding photography business. I recommend you sign up to his wedding photography tips at http://www.DigitalWeddingSecrets.com

Author Jen Hansen writes about wedding photography on her wedding photography blog.

Article Source: http://EzineArticles.com/?expert=Jen_Hansen

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