Choosing Professional Wedding Make-up

The right make-up for a wedding is one of the many important elements to consider when planning for a wedding. Brides need to be conscious of this element as it completes and complements the overall look of her wedding ensemble. Professional wedding make-up artists study the craft of applying wedding make-up as this is different from fashion, film or photo-shoot make-up. Below are essential factors that a professional wedding make-artist needs to consider.

Study skin types-It’s advisable to study and assess a skin type before even choosing a wedding look or deciding on a professional wedding make-up artist. This will also help the bride decide on the type and artist. Skin types can be anywhere from dry, oily, prone to break-outs. Skin types may also mean complexion type. These include fair, olive, medium fair, or dark. Of course wedding make-up is different for each nationality; Asians, Caucasians, African-American and Latin-Americans all require complementing colors and palettes.

Research on styles- Today there are various make-up styles for every type wedding. The make-up will depend on the time, place or theme of the wedding. Beach or other destination weddings will require summer palettes. Evening weddings needs make-up that is slightly dramatic but not heavy. Formal weddings entail wedding make-up that looks polished and smooth.

Artist rapport and personality-The wedding make-up artist’s rapport and personality is a major consideration when deciding on the make-up. It’s important to relate well with the bride. The artist will be working in close proximity to her from the pre-wedding preparations right up to the reception festivities.

Promoting professional wedding make-up services can be challenging when faced with numerous competition and limited marketing resources. One effective and affordable method is the use of print promotional materials such as brochures, flyers, catalogs, tags, even posters or postcards. These are direct and easy mediums for exposure. An online printer like Uprinting for example, offers printing services through a website, calling a toll free number or through live chat. Uprinting also maintains blogs and samples of print output on graphic design blogs and popular photo uploading blogs like Flicker.

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.

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